Put simply, the mission of Voices for TV Choices is to provide a united, strong voice to policymakers in Washington, DC in support of policies that preserve competition, choice and localism in programming.
Who We Are
Voices for TV Choices is a coalition of more than 170 individual broadcast stations committed to preserving independent ownership in media, diverse programming for viewers and local content for communities across America. In addition to their free primary channel, these stations also offer a combined 330-plus multicast channels, which are available at no cost in their local markets to consumers with a digital antenna.
Digital technology is transforming independent broadcasting and allowing them to bring incredible diversity to their communities, including: children’s educational programming; religious and Christian youth programming; Vietnamese, Armenian, Korean, Japanese and Cambodian programming; local news and local sports; Latino, Spanish-language and African-American religious and general interest programming; movie and lifestyle channels — and more. The members of Voices for TV Choices offer the localism that Congress and the Federal Communications Commission (FCC) intended in licensing broadcast stations to specific communities.
Our members bring competition and choice to consumers who can’t or don’t want to pay expensive cable television bills and reach audiences overlooked by the programmers whose channels dominate cable systems. And, it’s not just consumers who win when that happens, it’s also those who seek to entertain or inform. Churches, faith-based programmers, diverse ethnic, foreign language and other niche programmers increasingly are turning to local broadcasters to reach their communities. Digital broadcasters are making it happen.
For decades, Congress and the FCC have supported policies to ensure viewers have access to local content however they watch TV. As Congress considers an extension of the Satellite Television Extension and Localism Act (STELA) and begins a review of the 1996 Telecommunications Act, Voices for TV Choices will provide a united, strong voice to policymakers in Washington, DC to make sure that the policies that preserve competition, choice and localism in programming remain in place.
With access to local content in jeopardy, voices in favor of independent broadcasters and programmers have never been more essential.